PPC v.s. SEO – Which Marketing Tactic Should You Use?
Pay Per Click v.s. Search Engine Optimization
Marketing a business in Edmonton (or Canada as a whole) is all about knowing your options and choosing the right one.
In the modern age, there are two options that have taken over when it comes to digital marketing. These options are PPC (Pay Per Click) and SEO (Search Engine Optimization). An Edmonton business owner will be presented with these options and is going to have to make a decision.
The question is, which one is better and what do these options entail?
All of your questions are going to be answered here in this read.
What Is PPC?
Let’s start with PPC or “Pay Per Click” advertising to understand what it stands for.
The premise behind PPC advertising is to pay for each click coming through to your site. For example, if there is an ad representing your business on a social media platform (i.e. FaceBook) then you are going to be charged a set fee every time someone clicks on it.
You will be able to link your landing page through this ad and get users to come in. This is a method used by several businesses around the world with tremendous success.
Benefits of PPC
1) Fast Results
The results are going to come in fast since the ad goes up immediately. The same doesn’t apply to SEO where you have to rank before bringing in new leads. This can take days, weeks, and even months depending on the competition – Ahrefs has conducted a great study on exactly how long it takes to rank in Google.
With PPC, you don’t have to deal with such issues!
You spend the money and the ad will be up right away. In most cases, it will be up within 10 minutes or so! This is intriguing for businesses that want to get started as soon as possible.
2) No “Rankings” To Deal With
Another benefit is knowing you are never going to have to deal with rankings.
You will not have to worry about ranking on Google or beating the competition to the top spot. You will be able to get the leads to come in as long as you have money to spend. This is exciting for Edmontonions who don’t have time to spare on SEO.
Avoiding the race to the top can be wonderful for those who want to keep it as simple as possible.
What Is SEO?
According to Search Beast, an Edmonton search engine optimization company, the art of SEO is optimizing your site (keywords, images, content) to rank for a specific keyword. If done well, Google and Bing will pick up your website and show it to their users.
For example, if you run a golf course website and target the keyword “best golf courses” then your site will start to show up on Google/Bing whenever someone types that in.
Each search engine has specific requirements to ensure a website is truly “optimized” and that’s something site owners need to pay attention to.
The biggest and most important advantage would be the cost. The traffic is free forever (or as long as you rank).
It is not going to cost beyond what you are paying to run the website. This is ideal for those who are starting up and don’t want to blow away thousands on a failed marketing campaign.
SEO lets you get a hold of things and dominate in the long-term (if done right).
2) 24/7 Results
Another advantage is the fact you’re able to see results around the clock.
It is free and Google/Bing will not shut down when you go to sleep. They run around the clock and that is ideal for businesses wanting never-ending results. If you rank, the marketing will continue to happen for a long time.
You have to go with the one best suited to the business and its budget. For those who are running a smaller operation, you don’t want to spend all of the marketing budget on PPC advertising. This is when you will be able to focus on SEO and build through there. However, those who have more money to work with can use PPC advertising to their advantage and get a lot of leads quickly.
The best solution is often somewhere in the middle where you focus on a bit of both. This will let you decide what’s best for your niche.
What is SEO? How Does It Helps Edmonton Online Businesses?
Edmonton Business Owners
The digital marketing scene is always changing. Very little remains the same as years go by. In 2018, digital marketing will continue to evolve as various technological advancements are realised. One area of digital or online marketing that is expected to see a lot of changes is search engine optimization (SEO). It is no secret that to effectively keep up with these changes, an individual or business needs to work with a top seo company Edmonton so business card profits decided to hire the best seo to drive more traffic to our website.
An SEO company in Edmonton Alberta is the marketing partner you need to have in the coming months. If you are not already working with an search marketing company, it is high time you start. Other businesses and brands in your niche are already employing various tactics to rank high on search results. Your business or brand should not be left behind in these race.
The race to top search results in 2018 is already on. The returns from gaining a top spot on search results – more specifically local search results for Alberta businesses are tremendous. If your website ranks high on Google results, you are guaranteed of huge amounts of traffic. So what are you waiting for? Start working with a top search engine optimization company today!
How Your Business Card should look like to be more attractive
See what hundreds, even thousands of good prospects look at as they consider whether or not to do business with you.
Is it a great business card? More importantly, is an effective marketing piece?
It really should be.
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